The relatable hook works by tapping into shared experiences, emotions, or challenges your audience faces. It creates an instant connection, making readers think, “That’s me!” or “I’ve been there.” By showing you understand their world, this type of hook builds trust and draws readers in, setting the stage for deeper engagement.

Examples of Relatable Hooks

• “Ever feel like no matter how much you write, no one’s reading it? Same here—until I changed this one thing.”
• “You’re not lazy. You’re just overwhelmed by advice that doesn’t work.”
• “If you’ve ever stared at a blank page, wondering what to post, this is for you.”

Universal Template
“Have you ever [describe a common struggle or situation]? Here’s what helped me fix it.”

Filled Template Example
“Have you ever spent hours on a post, only to get zero engagement? Here’s how I turned that around with one simple tweak.”

Guidelines for Using the Relatable Hook

• Speak directly to a shared pain point or goal.
• Use conversational language to make it feel personal.
• Be authentic—your relatability must reflect genuine understanding.

The relatable hook succeeds because it makes readers feel seen and understood. By showing you “get it,” you position yourself as a trusted voice with solutions that resonate.