The social leverage hook taps into the power of collective behavior and trends to grab attention. It frames your content around what others are doing, achieving, or saying, encouraging your audience to engage because they don’t want to miss out. This hook works particularly well because it leverages social proof, curiosity, and relatability.

Examples of Social Leverage Hooks

• “Creators with over 50,000 followers are all using this growth strategy—are you?”
• “90% of writers fail to gain traction on X because they skip this one step.”
• “Here’s why everyone is talking about [trending topic], and how you can join the conversation.”

Universal Template
“[Group or trend] is [action or result]. Here’s how you can [action or result] too.”

Filled Template Example
“Top X creators are doubling their engagement with this simple tweak. Here’s how you can do it too.”

Guidelines for Using the Hook

• Reference a trend, group, or behavior your audience aspires to be part of.
• Be specific about the outcome to create curiosity and desire.
• Align the content with your audience’s goals and challenges to make it actionable.
• Avoid overhyping or fabricating trends—credibility matters.

The social leverage hook connects your audience to a larger movement, creating a sense of urgency and relevance. When your content feels timely and tied to success, it becomes irresistible.