The competency hook immediately establishes you as an expert who can solve your audience’s problems or teach them something valuable. It works by showcasing your knowledge, experience, or results in a way that inspires trust and curiosity. A strong competency hook promises actionable insights or proven strategies, encouraging readers to keep reading for practical value.

Examples of Competency Hooks

• “I’ve helped 50 creators grow from 0 to 10,000 followers. Here’s what they all did differently.”
• “After writing 1,000 viral posts, I’ve found the 3 hooks that never fail.”
• “I doubled my engagement on X in 30 days—here’s the exact system I used.”

Universal Template
“I’ve [describe experience or achieved result]. Here’s how you can [achieve similar result].”

Filled Template Example
“I’ve grown my X audience by 10,000 followers in 90 days. Here’s the 3-step process that works every time.”

Guidelines for Using the Hook

• Lead with your biggest, most credible result or insight to build trust quickly.
• Avoid exaggeration—authenticity makes your claim more relatable and believable.
• Tie your expertise to the audience’s specific challenges or goals.
• Provide a clear promise of what the reader will gain if they continue reading.

The competency hook positions you as a trusted authority, setting the stage for engagement. When your audience believes in your ability to deliver results, they’ll not only pay attention but also act on your content.