The misdirect hook grabs attention by leading the reader down one path before taking an unexpected turn. This creates a moment of surprise or intrigue, making it nearly impossible for the audience to resist engaging. Misdirection plays on curiosity and keeps readers guessing, making them eager to explore the rest of your content.

Examples of Misdirect Hooks

• “I failed miserably at growing my audience… until I discovered this one strategy.”
• “You don’t need to post every day to succeed on X. Here’s what actually matters.”
• “This isn’t another ‘growth hack’—it’s the foundation of building a lasting audience.”

Universal Template
“[Unexpected statement or setup]… but [surprising twist or truth].”

Filled Template Example
“You don’t need to write long threads to grow on X… but you do need a killer hook for every post.”

Guidelines for Using the Misdirect Hook

• Create contrast: Start with a relatable setup or commonly held belief, then pivot to a surprising insight.
• Be relevant: Ensure the twist directly ties into your content’s core message or value.
• Don’t overcomplicate: Keep the setup and twist clear and easy to follow.

The misdirect hook works because it disrupts expectations, forcing the reader to pause and pay attention. When used strategically, this type of hook not only captivates but also primes your audience for the unique insights or solutions your content delivers.